Our beloved Warrior is getting an upgrade! As we clear out our current stock of cases, we move on to the next chapter of the Warrior's journey — and this time, he will be carrying a different heart. (Don't worry, the transplant went smoothly and the patient is ticking better than ever.) The Warrior V2 will be powered by your choice of the premium HK Precision Technology PT5000, the Sellita SW200-1, or the almighty ETA 2824-2. Additional movements from Soprod, the SW200-2, LJP

In February 2026, we made a significant decision to relocate our office in Dongguan. This change was prompted by the realization that our previous office space was no longer sufficient to accommodate our growing needs. The limitations of our old location became increasingly apparent, particularly in terms of space; not only was the office area cramped, but the storage facilities were also inadequate for our expanding inventory. As our business continued to grow, it became cle

There have been a lot of rumors circulating about Chinese watch brands. Some YouTubers and influencers label us as “factory brands”—but in many cases, that’s simply not true. Many well-known Chinese microbrands—such as Ixdao (us), Heimdallr, and Thorn—do not own manufacturing facilities. Some brands may claim otherwise for marketing purposes, but the reality is that they don’t. Manufacturing in China is extremely competitive. Owning and operating a factory comes with major pr

One Vote per person. Here are the designs: The poll: We will close the selection after one Week. (January 20th)