Who is Ixdao ?

Meet the Founder
I'm Yuan Zhang, the passionate mind behind IXDAO or 九纛, the brand is inspired by a set of nine ceremonial banners used in ancient chinese military and imperial traditions. They symbolized high rank, authority, and ceremonial presitge, mirroing my appreciation for Genghis Khan's culture and Mongolia's rich heritage.​ My passion extends to collecting various swords, blades, and knives, each with its own unique story of craftsmanship and historical significance — qualities we emulate in every IXDAO timepiece. ​When I'm not immersed in designing watches, I enjoy the thrill of collecting and riding racehorses. Among my collection is a cherished retired champion, Feline Like Flyin', from the Melbourne Cup in Australia. The family is my anchor, and I cherish every moment spent with my two young kids. They inspire me to pursue excellence in every watch we create. ​Thank you for embarking on this journey with me. I hope our watches become a trusted companion on your adventures.
Yuan "Hunter" Zhang
A man stands with arms outstretched in the doorway of a traditional Chinese brick building, wearing a black hoodie with a yellow graphic and blue jeans. Red lanterns hang on both sides of the dark wooden door, which has gold Chinese characters above him. A man stands with arms outstretched in the doorway of a traditional Chinese brick building, wearing a black hoodie with a yellow graphic and blue jeans. Red lanterns hang on both sides of the dark wooden door, which has gold Chinese characters above him.

Meet the Team

We are a small Team of motivated people that are total watch nerds!

Sam Zhang

With over 20 years of experience in the watch industry spanning Shenzhen and Dongguan, Sam Zhang brings a wealth of expertise to his role as Chief Operating Officer at IXDAO. Outside of his professional endeavors, Sam enjoys exploring different varieties of rice wine and indulging in a good book.

Yong Wang

As the Chief Marketing Officer at IXDAO, Yong Wang leverages his extensive experience in managing supplier relationships across Guangdong. His deep understanding of the market dynamics and strategic approach has significantly contributed to the company's growth. In his free time, Yong enjoys staying active by hitting the gym and going for runs.

Feng Yuan

Feng Yuan serves as the senior watchmaker and technician at IXDAO, where he is responsible for inspecting all watch movements and overseeing quality control, among other duties. His meticulous attention to detail ensures the highest standards of craftsmanship. In his spare time, Feng enjoys playing basketball.

The Journey of Ixdao

Our Story

Welcome to IXDAO Official, your destination for high-quality men's automatic mechanical watches. As industry experts in the world of luxury timepieces, we take pride in offering a wide range of styles and designs to suit every taste.

Founded in 2022 by IXDAO Official in Guangdong, IXDAO Official has quickly become a trusted name in the ecommerce world. Our mission is to provide customers with not only exceptional watches but also a seamless shopping experience.

What sets us apart is our commitment to customer satisfaction. We understand that purchasing a luxury watch is an investment, which is why we offer worldwide warranty coverage. This means that no matter where you are, you can enjoy peace of mind knowing that your watch is protected.

At IXDAO Official, we believe in the power of convenience. That's why we have partnered with Ali and Amazon services to ensure a smooth and hassle-free shopping experience. Whether you're browsing our website or shopping through our trusted partners, you can trust that your order will be handled with care.

Our dedication to quality extends beyond our products. We strive to provide exceptional customer service, answering any questions or concerns you may have. Our team of experts is always ready to assist you in finding the perfect watch that suits your style and needs.

Join us at IXDAO Official and discover the world of luxury watches. With our wide selection, worldwide warranty coverage, and seamless shopping experience, we are confident that you will find the perfect timepiece to elevate your style.

Heirloom Investment

Durability

We don't chase trends; we chase endurance. Our sourcing protocol hunts down the most fatigue-resistant metals, shatter-proof crystals, and sweat-proof seals on the market—because your timepiece deserves more than a fleeting shelf life. We engineer every gram to be your lifelong wristbuddy, an heirloom in the making that outlives seasons, styles, and generations. This is ownership, not disposability.

Trust & Transparency

Quality

Behind every IXDAO dial lies a zero-compromise philosophy on quality. We don't just aim for the standard—we redefine it by closing the loop between our workshop and your wrist. Customer insights drive our upgrades, ensuring our quality evolves exactly where it matters most. But great feedback requires great foundations, which is why we invested months in deep-dive supplier research. We found them, and we're proud to put their mastery behind our name. That's the IXDAO promise: transparent and tirelessly improved.

Dual-Front Reliability

Reliability

Reliability isn't a single variable—it's an equation we solve on two fronts. First, the mechanical integrity of the movement itself. Second, the stability of our supply chain: because a great movement is useless if we can't guarantee its continuous availability. We acknowledge today's global sourcing challenges—some calibers have become notoriously difficult to secure—so we adapted proactively, pivoting to partners who could match our volume and vigilance. This is the IXDAO heartbeat—reliable today, revolutionary tomorrow.